9 Marketplaces Where B2B Companies Actually Find Talented Copywriters and Case Study Writers

Finding a skilled B2B copywriter or case study writer can feel like searching for a needle in a haystack. You need someone who understands complex products, speaks the language of business buyers, and can turn dry technical details into compelling stories. The good news is that several online marketplaces specialize in connecting businesses with writers who have these exact skills. This list walks you through nine platforms where B2B companies successfully hire writers for everything from white papers to customer success stories. Each platform has its own strengths, pricing models, and vetting processes, so you can find the one that matches your budget and quality requirements.

1. Legiit

   Legiit has built a strong reputation as a marketplace for digital marketing services, including B2B copywriting and case study creation. The platform attracts freelancers who specialize in business content rather than general blog posts or creative writing. You can browse writer profiles, review portfolios, and see ratings from previous clients before making a hiring decision.

   What sets Legiit apart is its focus on done-for-you services with clear pricing upfront. Writers typically offer specific packages like “3 customer case studies” or “5,000-word white paper,” so you know exactly what you’re getting before you pay. This transparency makes budgeting easier and reduces the back-and-forth negotiation that happens on some other platforms.

   The review system helps you identify writers who consistently deliver quality work on time. Many B2B companies use Legiit for ongoing content needs because they can build relationships with reliable writers who understand their industry and brand voice over multiple projects.

2. Copywriter Today

   Copywriter Today connects businesses with professional copywriters through a straightforward submission process. You post your project details, and interested writers apply with their rates and relevant experience. The platform focuses specifically on copywriting rather than general content creation, which means you’re more likely to find writers who understand persuasive business writing.

   The application-based model gives you control over who you hire. You can review each applicant’s portfolio, ask questions, and negotiate terms before committing to a project. This works well for companies that want to carefully vet their writers or have very specific industry requirements that need discussion before starting work.

3. Solid Gig

   Solid Gig operates as a curated job board where freelance writers pay a subscription to access quality writing opportunities. Because writers invest in the platform, you tend to find more serious professionals rather than hobbyists testing the waters. The service focuses on connecting businesses with experienced writers who treat freelancing as a full-time career.

   You can post B2B copywriting projects and receive applications from writers who have already been screened for basic quality standards. The platform works particularly well for companies that need intermediate to advanced writers and want to avoid sorting through dozens of low-quality applications. Many B2B businesses appreciate that writers on Solid Gig are actively looking for professional relationships rather than one-off gigs.

4. Contently

   Contently positions itself as an enterprise content marketing platform with a built-in talent network. The company maintains a pool of vetted writers, editors, and content strategists who have passed skills assessments and portfolio reviews. When you work with Contently, you get access to this pre-screened talent pool rather than searching through public profiles.

   The platform includes project management tools, content calendars, and analytics dashboards alongside the writer marketplace. This makes it appealing for larger B2B companies that need to manage multiple content projects simultaneously. The trade-off is that Contently typically costs more than open marketplaces because you’re paying for both the talent and the platform features. It works best for companies with substantial content budgets who value the convenience of an all-in-one solution.

5. WriterAccess

   WriterAccess offers a large marketplace of freelance writers organized by skill level and specialization. The platform uses a star rating system where writers earn higher ratings based on performance, client feedback, and writing samples. You can filter specifically for B2B writers or case study specialists and see their rates before reaching out.

   One helpful feature is the ability to create writing assignments that multiple writers can audition for with sample content. You pay a small fee for each audition piece, then hire the writer whose style best matches your needs. This try-before-you-buy approach reduces the risk of hiring someone whose portfolio looks good but who doesn’t quite capture your brand voice. The platform also handles payments and provides customer support if issues arise during a project.

6. Scripted

   Scripted focuses exclusively on written content and maintains a network of writers who specialize in various industries and content types. All writers go through an application process that includes writing samples and expertise verification. The platform organizes writers by industry knowledge, so you can find someone who already understands SaaS, manufacturing, finance, or whatever sector your B2B company operates in.

   You can hire writers for individual projects or set up ongoing relationships for regular content needs. Scripted provides content briefs, revision workflows, and quality guarantees, which gives you some protection if a project doesn’t meet your standards. The subscription model means you pay a monthly fee for access to the platform plus per-word rates for actual content. This structure works well for companies with consistent content needs but might be overkill if you only need a case study every few months.

7. Compose.ly

   Compose.ly operates as a managed content creation service with a writer marketplace behind the scenes. When you submit a project, their team matches you with appropriate writers from their network based on your industry, content type, and quality requirements. You don’t browse profiles yourself, which saves time but gives you less direct control over writer selection.

   The platform assigns an account manager who handles communication between you and the writers. This middle-layer management can be helpful if you don’t have time to brief writers and manage revisions yourself. Compose.ly works particularly well for B2B companies that need regular content production but don’t want to manage a team of freelancers directly. The service includes multiple revision rounds and quality checks before content reaches you, though this managed approach typically costs more than hiring writers directly from an open marketplace.

8. Guru

   Guru functions as a general freelance marketplace that includes a substantial number of B2B copywriters and case study specialists. The platform uses a WorkRoom feature that centralizes all project communication, files, and payments in one place. You can post jobs publicly or invite specific writers to submit proposals based on their profiles.

   The SafePay system holds your payment in escrow until you approve the completed work, which provides protection for both parties. Guru offers different membership levels for freelancers, and writers with premium memberships often have more experience and professional portfolios. The platform charges a handling fee on top of the writer’s rate, so factor that into your budget. Many B2B companies use Guru for both one-time projects and long-term contracts because the platform supports various payment structures including hourly, per-project, and milestone-based arrangements.

9. Verblio

   Verblio takes a different approach by allowing you to order content without selecting a specific writer upfront. You submit a brief with your requirements, and multiple writers from their network can claim the assignment. You receive the completed content, review it, and decide whether to accept or reject it. If you reject a piece, another writer can attempt the assignment at no additional cost.

   This model works well when you care more about the end result than about building a relationship with a specific writer. The platform is particularly popular for companies that need volume content like blog posts, but they also handle more complex B2B content including case studies and white papers. Writers on Verblio go through an application process and receive ratings based on acceptance rates, so quality tends to improve over time as better writers get more assignments. The subscription pricing means you pay a monthly fee based on how much content you need, which can be cost-effective for companies with predictable content calendars.

Each of these marketplaces brings something different to the table, whether it’s transparent pricing, managed services, or access to pre-vetted talent pools. The right choice depends on your specific situation: how much time you can invest in writer management, what your budget allows, and whether you need one-off projects or ongoing content support. Start by testing one or two platforms with smaller projects to see which workflows and writer pools best match your needs. Once you find writers who understand your business and consistently deliver quality work, you can build lasting relationships that make future projects smoother and faster.